Designer Information

Applications for Afterpay Australian Fashion Week 2021 are now open. IMG invites designers to submit an application to show on the official schedule. Afterpay Australian Fashion Week will be held at Carriageworks and other select venues throughout Sydney from 31 May to 4 June, 2021. Application fees for participating designers will be waived in 2021.

IMG remains committed to delivering opportunities that showcase and support a brand’s vision – whether that be physical showcases in multi-format and flexible spaces, both on and off our official central footprint, or virtual presentations, digital content, programming or experiences – all while upholding the most up-to-date health and safety measures.

Afterpay Australian Fashion Week will provide designers the flexibility to showcase their collections, and we encourage designers to take part in innovative ways to showcase collections or tell brand stories. Formats are unlimited and can include live runway shows, presentations, digital events, live and virtual showrooms, direct- to-consumer (DTC) retailing, content and more.

All approved applications will be listed on the official Afterpay Australian Fashion Week schedule.

MASTER RUNWAY

Showroom onsite at Carriageworks

APPLICATION CRITERIA

  • Applicants can show a season of choice i.e Resort, seasonless, see now buy now
  • Collections should consist of women’s/men’s/gender neutral ready-to-wear, haute couture, swim - not childrenswear
  • Applicants must showcase collection in a runway format - not presentation or special event
  • Applicants must be over three (3) years in business
  • Applicants should have a minimum of six (6) stockists, including in Australia and internationally (not including own store/e-commerce)
  • If a designer is applying to show a direct-to-consumer collection otherwise known as ‘see now- buy now’, they must have a social following with a minimum of 40K, and a customer database with a minimum following of 3K

CONTENT STUDIO

Flexible, multi format space with advanced technical capabilities

APPLICATION CRITERIA

  • Applicants can show a season of choice i.e Resort, seasonless, see now buy now
  • Collections should consist of women’s/men’s/gender neutral ready-to-wear, haute couture, swim - not childrenswear
  • Designer can show collection in the format of physical or virtual presentation
  • Designer must be over three years in business
  • Designer should have a minimum of three (3) stockists, including in Australia and internationally (not including own store/e-commerce) and/or sell DTC

OFFSITE RUNWAY OR PRESENTATION

Flexible format

APPLICATION CRITERIA

  • Applicants can show a season of choice i.e Resort, seasonless, see now buy now Collections should consist of women’s/men’s/gender neutral ready-to-wear, haute couture, swim - not childrenswear
  • Show format is open to the applicant i.e runway, presentation or special event however the applicants collection must be shown
  • Applicants should be over one (1) year in business
  • Applicants should have a minimum of three (3) stockists, including in Australia and internationally (not including own store/e-commerce) and/or sell DTC

THE SUITES

Designer Showrooms onsite at Carriageworks

APPLICATION CRITERIA

  • Applicants can show a season of choice i.e Resort, seasonless
  • Applicants should be over one (1) year in business
  • Designer must commit to a minimum of two (2) consecutive days in The Suites
  • Applicants can showcase the following categories:
    • Women’s/men’s/gender neutral ready-to-wear - not childrenswear
    • Swim
    • Athleisure
    • Intimates
    • Jewellery
    • Handbags and accessories
    • Eyewear
    • Shoes

SEMINAR SERIES

Diverse talent talks and panel discussions such as the importance of sustainability, diversity and inclusivity in fashion, emerging designers, future of retail and career workshops. All programming will feature creative change makers and compelling topics, whilst educating and inspiring audiences on the positive changes within the industry, with AAFW positioned as the catalyst to culture.


APPLICATION PROCESS

Applicants are asked to complete the online application form and provide two industry-based references; we suggest that a buyer or member of the press is a relevant referee. Designers who have shown on the official schedule in the past three (3) years do not need to provide a reference.

Once an applicant has completed the form, it will be reviewed by IMG Fashion and the candidate will be notified by email as to whether their application has been accepted or not.

Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision.


TERMS

APPLICATION SELECTION

IMG Fashion has sole discretion over successful applicants. There may be certain cases where IMG Fashion decides a particular applicant may or may not be suitable for Afterpay Australian Fashion Week, in which IMG Fashion reserves final say.

By submitting this application (“Application”) to be considered as an Afterpay Australian Fashion Week participating designer, you expressly acknowledge that IMG Worldwide, LLC (“IMG”) makes no representations whatsoever with respect to your possible future involvement with the Afterpay Australian Fashion Week event (the “Event”). IMG receives a large volume of submissions relative to the Event and only a very limited number of designers will be invited to participate in the Event; IMG will only contact you if additional information is needed, and you should not contact IMG with respect to your Application. You acknowledge and agree that your decision to submit an Application is voluntary and does not create any formal relationship between IMG and you (or anyone affiliated with you). IMG has no obligations or duties to you or anyone else with respect to your Application or any materials or information submitted in connection therewith. All plans related to the Event, including but not limited to Event schedules and participating designers, are subject to change without notice. All plans are confidential, and are subject to change pending Federal, State and Local regulations and IMG’s discretion.

TIMESLOT ALLOCATION

IMG Fashion has sole discretion over time slot allocation. Factors in allocating time slots include a show's production and model requirements, format and location. IMG Fashion reserves final say.

FEES

Fees for approved applicants will be waived in 2021. Designers remain responsible for underwriting all other costs associated with their shows.

SPONSORSHIP

IMG is dedicated to keeping the venues at Australian Fashion Week affordable for all participating designers. To that end, Afterpay Australian Fashion Week is supported in large part by our generous sponsors and we engage with brands that are dedicated to supporting the fashion industry as a whole. In addition to the event support provided by sponsors, designers are permitted to pursue individual sponsors for their show. In accepting the opportunity to participate in Afterpay Australian Fashion Week, designers understand and agree they will NOT engage sponsors conflicting with official event sponsors or engage brands in excluded categories provided, to avoid conflicts with the exclusivities extended to official event sponsors. Designers must seek approval from IMG before contracting sponsors for their show.

For more information please contact: Brianna Bond, Industry Relations and Programming Manager
brianna.bond@img.com

 

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