DHL x AAFW

This is not a drill. DHL’s Supporting the Australian Fashion Industry competition ends soon

There’s nothing quite like the thrill of having the instantly recognisable red and yellow DHL delivery van pull up outside your door to deliver your latest online fashion purchase. It really puts the “therapy” into retail therapy.

And it all seems so seamless. You go online, shop the virtual aisles, add your favourite must-have pieces to cart, click check out and before you know it, your package has arrived at your door.

But really, there are Houdini-levels of logistics magic that go into transporting your purchase from the retailer or fashion brand to you and it’s only possible if the fashion brand or retailer has a powerhouse logistics partner supporting them.

Enter: DHL. As the world’s leading logistics company, DHL has been pioneering logistics solutions for fashion brands, retailers, and designers for decades. DHL has made the online retail space not only possible, but the well-oiled machine e-tail-loving consumers and fashion brands know today.

And DHL’s involvement with the fashion industry doesn’t stop there. Since 2008, DHL has partnered with key fashion industry associations around the world to enable major fashion events to take place here in Sydney and across the water in London, Tokyo, and Moscow.

Indeed, over the years, DHL’s incredibly swift and reliable international transport has been the crucial link powering start-ups, runway shows and store openings. DHL is there at every step of the fashion retail journey from streamlining supply chains to advising on local customs regulations to providing access to new markets for brands around the globe.

DHL is also a huge supporter of the local Australian fashion industry and is the official logistics partner of Afterpay Australian Fashion Week (AAFW) 2021 as well as the presenting partner of the emerging designer program, Next Gen.

The logistics powerhouse is currently running a game-changing competition, called Supporting the Australian Fashion Industry, which provides a small to medium-sized brand with logistics support and mentoring to expand internationally. The major prize includes a $5k shipping credit, a ticket to the Next Gen Runway show and a ticket to the Next Gen panel discussion at AAFW 2021, a meeting with a DHL Fashion Logistics Expert, and promotional exposure via DHL’s global digital channels (register here).

Couture bridal label Sant Elia was 2020’s Supporting the Australian Fashion Industry winner and per the DHL website, Sant Elia’s founder, Stephanie Caltabiano Cherrington, stated in her entry exactly how much the DHL prize would help her business: “DHL’s services will help us to expand further to reach international brides. As the global wedding scene has developed this year, we have noticed a rising trend of micro weddings and elopements, particularly in the US and Europe… DHL can help us export our product globally and catch on to this expanding facet of the wedding market.”

Find out more and register for the Supporting the Australian Fashion Industry competition, here.

The Next Gen Runway show, presented by DHL, will take place on Tuesday, June 1 at 2pm at Carriageworks in Sydney. Book your ticket, here.