GHD x AAFW

These are the 4 tools that hair Creative Directors swear by at fashion weeks around the world

From Paris to Milan to London to New York and Sydney, at fashion weeks around the world there’s one hair tool brand that’s always seen backstage: ghd.

Not only is the iconic brand celebrating their 20th anniversary, but are also proud to be partnering with Afterpay Australian Fashion Week (AAFW) as the Official Hair Tool Partner. This partnership will see ghd Creative Artists create iconic styles backstage for 6 key runway shows, as well as facilitate one of Fashion Weeks most instagram’able photo moments front of house, with a ‘Mirror Me’ installation that celebrates their 20th anniversary.

For 20 years, ghd has been helping models who hit the catwalk create effortlessly good hair days. But effortless hair doesn’t just happen naturally and, in fact, requires the best tools in the expert hands of talented hair artists and stylists.

With ghd’s world renowned reputation for delivering premium style without compromising the quality or health of the hair it makes sense that ghd is the go-to brand seen backstage in the hands of fashion week stylists at Paris, Milan, London, New York, and here in Sydney.

But perhaps one of the biggest benefits of ghd tools is that they’re easy to use, so those of us who aren’t professional stylists can also create good hair days in the comfort of your own home. If you’re not sure which ghd tool is right for you, read on as we decode four of the ghd hair heroes which will be on high rotation backstage at AAFW. They will help you find your perfect ghd styling tool to create your inspired runway look at home.

ghd platinum+
The ghd platinum+ style is luxurious and intelligent. This award-winning styler features ground-breaking ultra-zone technology which predicts the needs of your hair and constantly adapts the power for optimum styling temperature at all times. This smart styler protects your hair without compromising on style. It’s ideal for all hair types and is designed to created endless styles from sleek to straight to big and bouncy.

ghd helios
Flawless, frizz-free blow-dries require a fast, light, precise hair dryer and ghd’s helios combines all that and more. It’s no wonder it’s the go-to hair dryer for stylists backstage. Featuring unique Aeroprecis™ technology which streamlines a powerful 120 km per hour air flow, this lightweight sleek hair dryer is the secret to an effortlessly good runway-ready blow-dry.

ghd max
Long, thick, or curly locks? The ghd max is for you. This styler features dual-zone technology and 70% larger styling plates - perfect for styling long, thick, and curly hair in half the time. And, just like the ghd platinum+, this styler doesn’t compromise the health of the hair.

ghd curve creative curl wand
Beachy waves, natural-looking soft curls and big, bouncy hair are all easily achievable with ghd’s curve creative curl wand. Featuring ultra-zone technology to deliver the right curling temperature of 185ºC and a unique 28mm – 23mm tapered barrel, there’s good reason the ghd curve creative curl wand is the curling tool creating waves at fashion week.

Selected your ghd tool of choice? Ghd is offering a special 20% of all electrical, here.

For all the show-stopping hair and high fashion moments of AAFW 2021, book your fashion week tickets to runway shows and special events, here. AAFW 2021 will take place from 31 May – 4 June, 2021 at Carriageworks, Sydney.