Vittoria Coffee x AAFW

How to stay stylish and caffeinated at AAFW

Coffee and fashion week go together like blue denim jeans and a crisp white T-shirt: they’re the perfect pair. Not only is an oversized coffee the quintessential fashion week accessory for show-goers who provide endless street style inspiration as they walk between shows and wait patiently outside ahead of taking their seat in the front row giant coffee in hand, it’s also a crucial hit of caffeine to keep up with the whirlwind fashion week schedule.

This coffee and haute fashion pairing becomes even more elevated when the coffee in question is of exceptional quality and served in a chic cup designed by the very designers staging shows at fashion week. Given that, Afterpay Australian Fashion Week (AAFW) 2021 — which is taking place from May 31 – June 4 live at Carriageworks in Sydney and virtually at ausfw.com — is the most elevated coffee/fashion scene yet, thanks to Vittoria Coffee.

The premium family-owned coffee brand is the exclusive coffee partner of AAFW and is serving complimentary cups of its flavour-filled blend on-site at fashion week at a pop-up café featuring a giant hand-painted mural by Sydney-based studio, Lynes & Co. But, powering fashion week via Vittoria’s signature blend isn’t the only way Vittoria Coffee is supporting the fashion industry, there’s also the brand’s Vittoria Fashion Series 2021.

In collaboration with a slew of Australia’s leading design talent including, Alice McCall, We Are Kindred, macgraw, Venroy, and Rebecca Vallance, Vittoria Coffee has created the Vittoria Fashion Series 2021 of limited-edition reusable and ceramic cups and will be serving Vittoria in the new Fashion Series cups at various offsite shows during AAFW.

For show-goers who love their coffee with a dash of community kindness, Vittoria’s popular vending machine will once again be on-site at Carriageworks and for a mere $2 donation, show-goers will receive a limited-edition ceramic reusable latte cup featuring the new Fashion Series designs with all proceeds going to Oz Harvest.

Planning to attend AAFW virtually on ausfw.com rather than in-person? You can pick up your Vittoria Fashion Series designer takeaway cup from your local participating Vittoria café or foodservice outlet from this month. The limited-edition Vittoria Fashion Series reusable and ceramic cups will also be available on Vittoriacoffee.com from June 2021.

If you are attending Afterpay Australian Fashion Week, Vittoria Coffee is offering 30% off Vittoria Fashion Series ceramics and coffee for attendees of fashion week.

Afterpay Australian Fashion Week is taking place from May 31 – June 4, 2021 live at Carriageworks, Sydney and virtually at ausfw.com. Book your tickets to AAFW 2021 runway shows, talks and special events, here.