Next Gen WinnersNext Gen recognises the new guard of innovators influencing the future of fashion design in Australian fashion. The 2024 showcase will feature the collections of the four winning designers of AFW’s 2024 Next Gen program presented by DHL, who are shaping the future of Australian fashion. Established in 1996 with the goal of identifying Australia’s emerging designers, the program has helped discover and launch the careers of top industry names including Akira, Anna Quan, BEC + BRIDGE, CAMILLA AND MARC and sass & bide, among others.We are proud to present Amy Lawrance, Emily Watson, House of Campbell and Potirakis are 2024 Winners. 
Amy Lawrance: Amy Lawrance’s eponymous label was founded in Melbourne in 2020. At the crux of the label is a profound veneration of craftsmanship accompanied by a celebration of love, escapism, and storytelling through the medium of clothing. Working with a concise material palette of un-dyed silks and favouring clean, purposeful detail, her pieces are thoughtfully designed and produced with minimal waste.
Art Director: Marc Lyons @marcxlyons
Photographer: Brett Clarke @bananas_clarke
1st Assistant:
Georgia Tillman @georgiatillman
Digi Operator:
Otis Burian Hodge @otisbh
Videographer: Joel Garrett @joelgarrett__
Stylist: Harriet Crawford
@harrietcrawf_ord
Assistant Stylist: Benji Luis @benjiluisss
Hair Stylist: Rumbie Mutsiwa @rumbiemutsiwa at @thevisionariesagency
Hair Assistant: Djahmu Claxton-Amini @djahmuhair
Make Up Artist: Nisha Van Berkel @nishavanberkelmakeup @assemblyagency
Talent: Elaine George @theelainegeorge @blaklist_agency
Talent: Stephanie Carta @steph.carta @modulesmanagement
Talent: Abigail O’Neil @abigailoneill @imgmodels
Producer: Xander Khoury @xanderkhoury
Designers: Amy Lawrence @amychristinalawrance, Emily Watson @emmmmilywatsonn, House of Campbell @house_of_campbell and Potirakis @potirakis
Emily Watson: Emily Watson is a demi-couture swim and resort wear label from Melbourne focused on the intertwining of swimwear and avant-garde design practices characterized by an abundance of ruffles, ties, and patchwork bikinis.
House of Campbell: Established in 2019 by Adelaide-based designer, Abby Potter, House of Campbell celebrates contemporary femininity by blending traditional couture techniques with prêt-à-porter fashion. With a focus on Australian made, House of Campbell designs are daring, intricate, and joyful, offering bold tulle ensembles and detail-driven tailoring.
Potirakis: Established in 2021, Potirakis is an interactive fashion project aiming to design and develop a fictional world in support of wearable and collectable products. Contrast is the foundation of the label’s design philosophy, the paradoxical nature of maturity and childhood reminiscence, taking inspiration simultaneously from both 2000s video games and corporate lifestyles.