IMG is pleased to announce Australian Fashion Week’s 2024 Changemakers are Elaine George, James Bartle, Kim Daniels and Rumbie Mutsiwa.
 
Launched in 2021, IMG’s Changemakers is a collective of names leveraging fashion as a cultural catalyst and defining the future of Australian fashion. The program spotlights designers, models, makeup artists, creatives and fashion industry professionals defining Australian fashion’s cultural impact.
Elaine George
Pioneering a new chapter for Australian fashion as the first Indigenous model to appear on the cover of Vogue Australian in 1993, Elaine is a mentor for young indigenous models whilst continuing to model herself.
James Bartle
James is the founder of Outland Denim, the B-corp certified denim brand that provides jobs for women affected by human trafficking.
Kim Russell
Archivist, stylist and creative consultant Kim Daniels has created a multifaceted career globally and is one of Instagram’s preeminent fashion history brains.
Rumbie Mutsiwa

Leading hair educator and stylist in wavy, curly and afro hair, Rumbie has trailblazed a path for hair experts in textured hair in Australia.